In other words, it should help them to easily achieve something. Promises one quick win – your lead magnet should promise (and deliver) one quick win for your avatar.Solves a real problem – if your lead magnet doesn’t solve a real problem that your customer avatar has, or if it doesn’t give them something they really want, it won’t work at all.There are 7 things that your lead magnet should do if you want it to be absolutely irresistible. So, now that you understand the importance of lead magnets, you may be wondering what makes a good lead magnet. Which offer do you think will get the most email signups?
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Or instead, you could ask readers to join your email list and get a free, downloadable PDF case study, detailing a real-life example of one business who used these 10 strategies to improve their customer service. At the end of the post, you ask readers to join your email list for “updates”. (Note: if you aren’t sure why email is the best way to market to anyone online, check out our complete beginner’s guide to email marketing here.)įor example, let’s say you have a blog post on the top 10 ways you can improve your customer service. As a marketer, it is your job to give them a compelling reason to do so. People aren’t simply going to give you their email address without a good incentive, even if they like your brand. Why? Because email is a very personal thing. This is true whether you run a small blog, podcast, membership site, or a full-on eCommerce website. If you want to generate leads online, then your business needs a lead magnet. That means customers get something of value, the business gets something of value, and everyone wins. All they need to do is enter their email address. Right away, users can see they can get 12 proven strategies for converting abandoning visitors. Here’s an example of an OptinMonster campaign offering a lead magnet:
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By using this free content, visitors are more likely to sign up for your email list and eventually become paying customers.
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So, today, we’re going to share 69 lead magnet ideas to give you some inspiration.īut before we dive into the lead magnet ideas, let’s cover the basics first…Įxclusive Bonus: Download the 69 Irresistible Lead Magnet Ideas to grow your email list. It’ll also have an impact on the quality of those leads, as well. Whether it be a discount or an eBook, your lead magnet can be the deciding factor in how many new leads you attract.
While a tool like OptinMonster can get your offer in front of the right people, you still need an offer to begin with. Lead magnets are the cornerstone to improving your conversion rates. Are you looking for lead magnet ideas, but you’re struggling to come up with a few that your audience would want?
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